The nation’s financial advisers woke to an unexpected president-elect Donald Trump on Wednesday and a full to-do list: Console. Buy. Sell.
Many planners have spent the last several months trying to convince clients that their portfolios were safe regardless of who moves into the White House in January.
However, given the shock of Mr. Trump’s win, some clients will require a phone call or email today to remind them they are invested for the long haul, advisers said. Some advisers sent a mass email to clients to reassure them.